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Google Ads Features

Are you planning to invest your money in Google ads for your business? Well, it’s no doubt a brilliant idea, and if utilized smartly it can be very fruitful to you.

Maximizing leads and conversions is the ultimate objective of any campaign to ensure a positive return on investment.
In this blog post, we’ll provide you with some simple Google Ads hack to help you double your ROI, so that you may maximize the effectiveness of your paid advertising campaigns.

Boost Page Speed

Nearly 70% of customers acknowledge that page speed affects their readiness to make an online purchase from a store. Increased conversion rates, improved ROI, and higher SEO rankings are all correlated with faster page speeds. Higher bounce rates and worse conversion rates are directly correlated with slower page speeds.

No matter how stunning your website is, if it takes too long to load, visitors will leave. To increase your return on investment (ROI), you must make sure that your website is performing at its best if you are paying for paid advertising to drive traffic.

Consumers may find it difficult to convert if a page loads too slowly, which can reduce the amount of money your campaigns can bring in. To ensure that your customers have a flawless online experience across all devices, make sure to optimize your page performance for mobile as well.

How to make your page load faster?

  • Resize the pictures:
    Although they seem wonderful, high-resolution pictures might be costly for your website. Several free programs are available to help you downsize your photographs without sacrificing image quality.
  • Limit your plugins:
    Plugins might make your websites heavier, slowing down load times. Assess your website to identify any plugins that are needless and can be taken out.

Remarketing List for Search Ads (RLSA)

Have you ever gone to an e-commerce site, then left and resumed browsing around for a bit, and then discovered some adverts for the same online shop?

You have, of course; we all have. Retargeting is a tremendously successful strategy used by companies to market to internet customers.

Remarketing lists for search ads (RLSA), a potent feature of Google Ads, enable users to tailor their campaigns for site visitors who have already been to their website. You can use it to target them again while they are online by customizing your adverts and keywords.

You can retarget users to entice them to visit your site once more, which raises the likelihood that they will convert, by examining their search queries and on-site activities.



Google Ads Extensions

Using Google Ads extensions will increase ROI. Your advertisement will appear with extra features that will appeal to viewers if you have extensions enabled. Several possibilities are:

  • Location: shows the customers your address.
  • Callouts: show pop-up alerts for new offers from your company.
  • Call option: Add a live call button to your advertisement.
  • Site links: Include a link to any pages on your website that connect to your Google ad, such as landing pages.
  • Reviews: Use client testimonials as social evidence by displaying them. Positive reviews about your business can significantly entice your customers to convert that will in turn boost your ROI.

Use Negative Keywords

You can add search terms to your campaign called negative keywords that assist in removing irrelevant traffic. By adding these phrases as negative keywords, Google will cease displaying your advertisement whenever users type these search terms, ensuring that it only appears for more focused, pertinent searches.

This has the advantage of reducing the amount of lost money spent attracting ineffective clicks and non-converting traffic.
Negative keywords can also increase your ad’s click-through rate (CTR), which raises your ROI.

Audience Interests Targeting

It is common and efficient to segment your audience based on their interests because this allows you to present material that is in line with what they are actively looking for.

Your audience might be divided into smaller groups based on interests when you obtain insights from customer data.

This tactic can generate a lot more clicks, which can significantly enhance conversion rates because people are more responsive to information that appears to be directly addressing their requirements.

Stop all non-performing ads

Yes, you heard correctly. Stop all of the underperforming ads, focus exclusively on the ones that are working well, and make fresh advertisements if required.