Google Ads Features
Are you planning to invest your money in
Google ads for your business? Well, it’s no
doubt a brilliant idea, and if utilized
smartly it can be very fruitful to you.
Maximizing leads and conversions is the
ultimate objective of any campaign to ensure
a positive return on investment.
In this
blog post, we’ll provide you with some
simple Google Ads hack to help you double
your ROI, so that you may maximize the
effectiveness of your paid advertising
campaigns.
Boost Page Speed
Nearly 70% of customers acknowledge that
page speed affects their readiness to make
an online purchase from a store. Increased
conversion rates, improved ROI, and higher
SEO rankings are all correlated with faster
page speeds. Higher bounce rates and worse
conversion rates are directly correlated
with slower page speeds.
No matter
how stunning your website is, if it takes
too long to load, visitors will leave. To
increase your return on investment (ROI),
you must make sure that your website is
performing at its best if you are paying for
paid advertising to drive traffic.
Consumers may find it difficult to convert
if a page loads too slowly, which can reduce
the amount of money your campaigns can bring
in. To ensure that your customers have a
flawless online experience across all
devices, make sure to optimize your page
performance for mobile as well.
How to make your page load faster?
- Resize the pictures:
Although they seem wonderful, high-resolution pictures might be costly for your website. Several free programs are available to help you downsize your photographs without sacrificing image quality. - Limit your plugins:
Plugins might make your websites heavier, slowing down load times. Assess your website to identify any plugins that are needless and can be taken out.
Remarketing List for Search Ads (RLSA)
Have
you ever gone to an e-commerce site, then
left and resumed browsing around for a bit,
and then discovered some adverts for the
same online shop?You have, of course; we all have. Retargeting is a tremendously successful strategy used by companies to market to internet customers.
Remarketing lists for search ads (RLSA), a potent feature of Google Ads, enable users to tailor their campaigns for site visitors who have already been to their website. You can use it to target them again while they are online by customizing your adverts and keywords.
You can retarget users to entice them to visit your site once more, which raises the likelihood that they will convert, by examining their search queries and on-site activities.
Google Ads Extensions
Using Google Ads extensions will increase
ROI. Your advertisement will appear with
extra features that will appeal to viewers
if you have extensions enabled. Several
possibilities are:
- Location: shows the customers your address.
- Callouts: show pop-up alerts for new offers from your company.
- Call option: Add a live call button to your advertisement.
- Site links: Include a link to any pages on your website that connect to your Google ad, such as landing pages.
- Reviews: Use client testimonials as social evidence by displaying them. Positive reviews about your business can significantly entice your customers to convert that will in turn boost your ROI.
Use Negative Keywords
You can add search terms to your campaign called negative keywords that assist in removing irrelevant traffic. By adding these phrases as negative keywords, Google will cease displaying your advertisement whenever users type these search terms, ensuring that it only appears for more focused, pertinent searches.This has the advantage of reducing the amount of lost money spent attracting ineffective clicks and non-converting traffic.
Negative keywords can also increase your ad’s click-through rate (CTR), which raises your ROI.
Audience Interests Targeting
It is common and efficient to segment your audience based on their interests because this allows you to present material that is in line with what they are actively looking for.Your audience might be divided into smaller groups based on interests when you obtain insights from customer data.
This tactic can generate a lot more clicks, which can significantly enhance conversion rates because people are more responsive to information that appears to be directly addressing their requirements.