When you have a business, you naturally want to have an impressive online presence. In this respect, it makes perfect business sense to have a website dedicated to your business. But some questions arise – is having a website enough? What type of website design should you choose ?

Answers to your questions exist in making the smarter move and having a responsive website! Particularly if you are getting a new website designed for your business, it is paramount to hire a web designer who knows what responsive website is and can design your website with this standpoint in view.

What is a Responsive Website ?

Let’s first understand what a responsive website is. For a layman, it doesn’t look any different from the normal websites we have around us. But the prime differentiating aspect is its technical design. The design of a responsive website is so versatile that it is compatible and functional on all the devices. In this era when 85% of websites are viewed on mobiles, responsive website is quite essential.

So while usual websites are meant only for the computer or laptop screens, responsive websites can be comfortably viewed on mobile or tablet screens, or other devices. The design for responsive websites gets made through special coding and has adaptable features. With the help of this specialized coding and inclusion of adaptable features, they can compatibly respond the device of any size – by default.

Users don’t have to make any changes in the device settings; they can view the responsive websites they want to see without any hassle.

Top 5 Benefits of a Responsive Website :

• Possess More Mobile Traffic
  According to a report it has been found that more than half of traffic to top websites came from mobile devices in 2018 which means you can expect more viewership of lager audience from mobile device. Therefore responsive design is becoming the norm because it offers greater versatility at lower development costs.
• Higher Business Turnover
  When you get a larger audience, the number of visits of prospective buyers and enquiries on your website may increase by 20-25%. You know what it means; it means enhanced business, increase in sales and higher turnover.
• More Social Sharing
  Responsive web design can lead to an increase in social shares for your content. Facebook likes responsive website designs. This ensures higher RoI on your Facebook advertisements. This can help you to increase your credibility and expose you to a new audience, which then leads to more traffic and more conversions rates at greater extent.
• Improve User Experience
  A responsive website leads to a best user experience. A major factor indicating the quality of user experience is the time they spend on your website. If they find it hard to navigate or use because they’re forced to repeatedly pinch and zoom, they won’t stay on your website for a long time.But if your website is responsive in different screen size, then visitors won’t have problems accessing menus, links, and buttons or filling out forms. As a result, their user experience will be better and they’ll spend more & more time on your site.
• Important Factor for SEO
  Responsive web design is becoming one of the most important factor to search engine optimization as quality content. It has been found that single responsive website reduces the issue of duplicate content, which can also impact google search ranking & results in lower bounce rate rather than separate website versions for mobile & desktop.

Precisely speaking, this is the right time to go for a responsive website and so get the website design accordingly. That certainly is a futuristic decision and has long time dividends to pay.