Facebook advertising is more proactive method where your ad is constantly under his glance.

Super Targeting: - You can target people belonging to different segments say age group, interests, types, etc or you can target them as a whole.

Local stronghold: - if you are a small business you can target people only from your local area. This will give you a stronghold on local market.

Analyze Reach: - when you design your ad you get a rough idea about the possible reach of your advertisement. This will help you make a strong business strategy.

Snowball effect: - when someone like or shares your ad it is displayed on the common news feed which is seen by many other users. Hence it sets up a chain reaction or a snowball effect which can propel your business.

In short Facebook adds new concepts of demographics and ads to the already existing qualities like keyword search and locality based marketing.

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