What is SEO (Search Engine Optimization)
Search Engine Optimization relates to the process of increasing the visibility of any website result pages of organic search engines. The process will include incorporating elements that are friendly to search engines, especially keywords that are relevant and would help search engine algorithms to index them. There are two types of optimization, namely on-page and off-page optimization, where the former relates to elements incorporated in the web pages like HTML, images and textual content, and the later referring to backlinks mentioned in other websites to divert traffic to the website being optimized.
Why Businesses need SEO:
All businesses need SEO for getting the best results out of their online campaign through their websites being optimized and reaching among the top ranks in the search engine ranking pages. Website optimization would lead any business to get enhanced flow of traffic and as a result more potential customers.
Benefits of SEO
Types of SEO
Our approach to SEO
The approach taken by Growthwell for providing SEO services is unique, where we take many factors into consideration when applying SEO techniques. They are website analysis, competitor analysis and among others, keywords research.
Website analysis include analyzing the content of web pages to ensure that they are relevant and absorbing with proper formatting of content and creating headlines that are bound to create an impact on readers. Analysis of the website structure and traffic flow is also included in the process.
Competitor analysis includes the analysis of their websites and comparing with our client’s website to find out the scope of improvement if any.
Proper Keywords research is carried out by us to find the right keyword(s) using the latest tools like Google Adwords.
On-page and off-page optimization techniques followed by us are the latest where analysis of webpage content is made and backlinks incorporated in sites that are high in page rankings.
Monitoring keywords and traffic is also part of our SEO services, where we closely observe the progress of any website optimized by its keywords and make necessary changes to help in elevating the ranking.
Detailed report on our research analysis and the action we take is generated on monthly basis to help us explore the loopholes if any to bring in improvement with an objective to take any website higher in the rankings.