Increasing your reach to tablet and mobile audiences

Increasing use of the internet and web applications on tablet and mobile devices has been the driving force behind this development.  Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.
Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, many sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.

 

Increase sales and conversion rates

Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices.  Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

 

Consolidate your analytics and reporting

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Site analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

 

Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.

 

Save time and cost on mobile development

A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead.

 

Save time and cost on site management

Clients will also find it much easier and less time consuming to manage and maintain a single site,  with much less content to manage. Additionally a single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.

 

Enhance user's offline browsing experience

Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smart phones proliferate this will become increasingly important.  Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection./div>

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